TikTok, a short music video platform owned by ByteDance Ltd., China, is growing into a fast-paced global social network. Its presence has even become a new mecca for video and music sharing in various parts of the world.
TikTok, which was launched in 2017, is the international version of Douyin, a short music video platform devoted to the local Chinese market a year earlier. Now, TikTok is present in more than 150 countries with more than 1 billion users.
Indeed, the number of TikTok users is not as many as the social media giant Facebook and the YouTube video sharing platform, which each has more than 2 billion users. However, the predecessors began to worry.
YouTube also rushed to launch a short video feature called YouTube Shorts. According to the plan, YouTube will launch YouTube Shorts in a special beta for the United States market first in the next few weeks.
The plan was revealed by Neal Mohan, Chief Product Officer of YouTube, via the company blog on Wednesday (17/2). YouTube doesn’t seem to be kidding. Because it turned out that they had previously conducted trials in India.
The beta trial in India has been conducted since September 14, 2020. Among its users worldwide, YouTube users in India have already enjoyed the short video sharing feature of up to 60 seconds in length, the same as offered by TikTok.
“Since the beginning of December, the number of Indian channels using Shorts creation tools has more than tripled, and the YouTube Shorts player is now receiving more than 3.5 billion daily views globally,” wrote Mohan.
Is that good response an indication that YouTube Shorts will be as successful as TikTok? Maybe so. Moreover, until now YouTube is still the largest video sharing platform in the world with more than 2 billion users in more than 100 countries.