Printer shipments to Western Europe in the 4th quarter of 2020 increased 5% over the same period the previous year to 5.35 million units. It was the second quarter that saw shipments increase during the pandemic.
According to International Data Corporation (IDC), a global market research firm based in Needham, Massachusetts, the strong increase in printer unit shipments in the last quarter of last year resulted in a positive 2020 performance of 0.6%.
Deliveries to the office environment are showing signs of recovery due to government and institutional tenders getting underway. Also, the demand for inkjet printers and monochrome laser devices is rising because of the demands of working from home.
In the UK, for example, the demand for the printer market during Q4 2020 grew 17.6% driven by the inkjet and laser printer market, although the overall performance for the year was still negative. Shipments growth for the German and French markets were lower at 3.5% and 2.3%, respectively.
However, in Italy, according to Phil Sargeant, Program Director at IDC’s Western European Imaging, Hardware Devices, and Document Solutions Group, the market demand for printers in Q4 2020 is still down 4.5% over the same period last year.
Although the number of printer unit shipments to Western Europe began to show recovery, the market value during 2020 still grew negatively. This shows that the products being shipped are still aimed at the lower middle to low-value segment. In fact, the market value created during Q4 2020 fell by 8.7% to €2.1 billion (US$2.5 billion).