Fanplayr, a platform that analyzes e-commerce behavior data using artificial intelligence (AI) technology from Palo Alto, California, is accelerating its global growth by opening two new offices in London and Manchester, UK.

The decision to expand to the UK came after Fanplayr concluded strategic agreements with its major partners in the Nordics, Dubai and Abu Dhabi. These expansions add to the list of Fanplayr offices that were previously spread across New York, Buenos Aires, San Paulo, Mexico City, Milan, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

The Fanplayr platform is needed because it is able to deliver e-commerce to increase conversion rates and revenue, gather more leads, and retarget visitors through a personalized analysis process using AI technology.

Fanplayr opened two offices in the UK because they saw the huge potential of the existing market. Last month, before officially opening offices in London and Manchester, Fanplayr had four major clients in the UK, which added to the excitement of entering this market.

To achieve market growth in the UK, Fanplayr has also equipped its new offices by appointing three experienced talents, including Andy McNab as the company’s operations leader, Dave Hendry as sales director, and Jessica Biddle as the head of customer success.

“We are excited to welcome Andy McNab and his team to Fanplayr,” said Simon Yencken, CEO and co-founder of Fanplayr. “Andy brings a wealth of knowledge and value as an experienced leader in e-commerce. We have high hopes from the UK for Fanplayr.”

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