There is no doubt that throughout the age of information and communications technology, it has helped businesses around the world achieve incredible things. Although with the adoption of layer after layer of technology, have we unintentionally overcomplicated business processes and actually increasing inefficiencies by having too much?
So what does this mean?
Take an organisation I was working with last month, their sales team use Dynamics for their CRM, PowerBI for insights, Dropbox for assets, PowerPoint for presentations, Zoom for virtual meetings and HubSpot for their outreach. It was an impressive list of undoubtedly useful tech, but while watching them work you start to see there might be issues with a fragmented technology stack.
Individually each piece of technology addresses a problem, which is great, but they don’t all merge together into a seamless experience for the team. The sales team’s job is simple, sell more product, build better relationships with clients and grow the brand of their company. Yet with so much time spent logging into multiple applications, doing admin, creating reports and then stitching the results of their work in each together, the end user experience became a barrier to productivity – exactly counter to the reason why these tools were introduced in the first place!
I always look at the Uber environment and in a matter of clicks how quickly I can perform the process of getting a cab with ultimate efficacy, yet for our employees how many times are we focused on the end users experience rather than the problem solving on white boards.
So here’s a challenge for you, put yourself in your end users world and see how your technology stack enhances or diminishes your productivity and effectiveness!