AI Marketing Technology

Craftly.AI Allows Everyone to Write AI-Powered

For most people writing is difficult because it requires ideas, word for word concoctions, while mixing the desired point of

Digital Marketing

NextGuest Hospitality Digital Marketing Platform Provider Joins Cendyn

NextGuest, a provider of hospitality digital marketing platforms based in New York and Munich, announced Wednesday (17/2) that it has

AI Data Marketing Technology

Why are so many brands taking their display campaigns in-house?

A recent IAB programmatic report discovered that 35% of brands had expanded their in-house programmatic media buying, and 62% were planning to do so by 2022.

Marketing

Attribution types and how and when to use them

When it comes to digital marketing as a whole (and display advertising specifically), accurate attribution is the holy grail of data.