BCD Travel, a business travel company that has reached customers in 109 countries from London, UK, recently entered into a strategic partnership with Gimmonix, a travel technology developer of cutting-edge hotel distribution and management solutions based in Tel Aviv, Israel.

The two companies agreed to pool their expertise to create more competitive hospitality rates in the market. The partnership is also believed to be able to shift hotel programs which have tended to be stagnant and less competitive.

“Gimmonix’s aggregation and data standardization capabilities greatly enhance the quality and coverage of the rate benchmarks clients need to adopt dynamic rate strategies and optimize their programs all year long,” said Laura Kusto, Vice President and Hotel Practice Lead for Advito & Stay by BCD Travel.

On the other hand, the partnership with BCD Travel presents a unique opportunity for Gimmonix with over a decade of experience in demonstrating a combination of traceability technology, aggregation, room mapping and hotel rates, and so on.

“We have been following BCD Travel’s unique take on innovation and technology for some time and are waiting for an opportunity to work together,” said Max Chertkov, Chief Consulting Officer of Gimmonix. “I am excited to see our proprietary technologies pick up in the area of rate auditing and helping solve the challenges there.”

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