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AI Data Marketing Technology

Why are so many brands taking their display campaigns in-house?

A recent IAB programmatic report discovered that 35% of brands had expanded their in-house programmatic media buying, and 62% were planning to do so by 2022.

Business

How to prosper when you have to work from home

To be successful, we must set the expectation that we have the same drive, the same hunger for success, the same client service and results as before.

Data

5 Steps Businesses can take right now to be ready for a cookieless future

The Cookie really started to crumble in 2018 with Appleā€™s ITP 2.0 and similar moves from Firefox making the cookie much less effective as it had been.

Marketing

Attribution types and how and when to use them

When it comes to digital marketing as a whole (and display advertising specifically), accurate attribution is the holy grail of data.

Digital

How did display become so broken?

Through the combination of factors including the PWC report highlighting issues on transparency and fees, imminent demise of the third party cookie, fraud and GAFA, display needs fixing.